Who I Am

A designer and developer who is passionate about creating great user experiences

About Me

Hi, I'm Keegan Robinson.

I'm a designer and developer who's been crafting digital experiences for over 10 years. I've led web teams, built digital experiences, designed brands, and worked to bridge the gaps between technology and users.

When I'm not working on building better user experiences you can find me spending time with my wife, son, and daughter — usually catching some waves or exploring somewhere new.

What I've Done

My Experience

I began my journey into user experience studying Graphic Design at Appalachian State University. I then spent the next 7 years of my career sharpening my skills in fast paced agency environments. Currently, I head up user experience and development work on Bandwidth's marketing team.

Download Resume

Work

05.2018 — Present

Senior User Experience Manager

Bandwidth

01.2017 — 05.2018

Web Services Director

Crisp Agency

09.2013 — 12.2016

Lead Web Engineer

Healthgrades — Formerly COCG

01.2012 — 10.2013

Graphic Designer & Front End Developer

Coalmarch Productions

09.2010 — 05.2011

Online Production Editor

Appalachian State University

Education

09.2007 — 05.2011

Bachelor of Fine Arts in Graphic Design

Appalachian State University

Skills

Design

UX and UI Design
Prototyping
Information Architecture
Graphic Design
Brand Design
Adobe Creative Suite

Analytics

Google Analytics
Spreadsheets
Reporting

Development

HTML5
CSS3, Sass, LESS, PostCSS
JavaScript, jQuery
Git
Gulp, Grunt
PHP
Drupal
WordPress

Project Management

Trello
Basecamp
Asana

My Process

How I Approach Work

In order to design and create great products and experiences, I think it's important to first understand people's needs. Project success usually depends on getting at the root of what we trying to solve.

After getting to the core of a problem it's time to generate ideas for possible solutions. Doing things like questioning the obvious and looking at the problem from different angles can help create truly innovative and effective solutions.

Next, we prototype those solutions, get them in front of users, analyze the results, and continue that cycle until we've developed an experience that we believe delivers real value to users.

What I Do

Recent Work

I've designed and built websites, digital experiences, and branding for startups, large corporations, and local businesses. Here's a small selection of my latest work.

Bandwidth Website

Role

UX, Design, and Development Lead

Goals

Improve business results from web experience including—but not limited to—increasing leads, improving lead quality, improving team efficiency, and improving user satisfaction.

Home page before

Home page after

Process

To accomplish goals a simple four phased process was implemented; Analyze, implement, measure, repeat. These four phases were integrated into the Marketing team's existing sprint process.

Tools and techniques such as web analytics, heat maps, screen recordings, surveys, working sessions, and prototyping were utilized throughout the process to uncover insights, develop hypothesis, implement tests, and achieve results.

Domo dashboards were built to analyze goals and connect data systems such as Salesforce, Google Analytics, and Marketo.

Design tools like Adobe XD were leveraged to create interactive prototypes and combined with A/B tests to measure and validate results.

Tools like web analytics, heat maps, and screen recordings were leveraged to deep dive into behavior and develop hypothesis.

A website work roadmap was implemented into the marketing team's existing sprint process to ensure long term project initiatives were properly prioritized.

Results and key projects

Over the two years I have been leading UX, design, and development work on the Bandwidth website we have achieved big wins across leads, conversions, traffic, and team efficiency.

Through testing and validation we implemented new page designs that achieve conversion rate increases of 12% on product pages, 38% on glossary pages, and 94% on blog posts.

By developing a new trial request flow we were able to mitigate any marketing or sales impact when Catapult's automated trial (our main lead driver) was sunset.

By analyzing traffic patterns and user behavior we increased 911 search traffic by 80% by removing dashes and blog traffic by 100% by consolidating into our main site.

We replaced hardcoded web infrastructure with a flexible CMS based design system that resulted in over doubling the team's web production capacity.

Bandwidth Support Center

Role

UX Design and Development Lead

Goals

Improve usage and self service of Bandwidth's support content and reduce overall ticket creation.

Previous support center experience

New support center experience

Work and results

In 2018 I was brought into an initiative to update the Bandwidth Support Center. I was tasked with updating the portal's UI and assisting in analysis of how the portal could be improved.

In January 2019 we launched improvements including ungating support content, revamping the UI to match brand standards and best practices, implementing a user feedback system, and having a framework to add future improvements.

To date, these updates have led to an over 500% increase in the consumption of support center content.

Traffic and usage analysis showed that most people and search engines were blocked by the portal's login. Removing this was key to allow easy consumption of support content.

Usabilla and Google Analytics were implemented to allow the Bandwidth customer experience team to collect user feedback and data to base future CX work on.

The UI did not meet brand standards and the IA made it hard for users to navigate. The improved UI implemented several improvements to these experiences.

Over the following year and a one-half many improvements have been made based on these user feedback systems including improved page layouts and features.

UNC Health Care Health Talk

Role

UX, Design, and Development Manager

Goals

Build awareness for the health system by leveraging hundreds of articles that had been distributed across multiple different web experiences.

Project Summary

UNC Health Care was looking for a way to build awareness for the health system by leveraging hundreds of articles that had been written and published by various parts of the organization across different digital avenues.

I led the team that researched, prototyped, designed, and built what became UNC Health Talk. This new brand and corresponding digital experience led to a huge growth in awareness for the health system as well as providing large institutional marketing efficiency improvements.